If you aren’t building an email list, you’re missing out on the most powerful and consistent way to drive repeat visitors and customers to your website or blog. With an email list, you become less and less dependent on external sources of traffic, and gain more ability to interact with your blog’s audience.
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A great way to gain followers on your blog this day and age is to offer a free newsletter. A newsletter is a great way to keep your users informed on topics such as your latest blog posts, upcoming events, promotions, deals and more. Some people prefer to read their news via email rather than directly on your blog.
You can add a newsletter anywhere on your website but a great place is right after each blog post. Typically if a user is happy with what they read they will opt in to read more and receive updates.
Benefits of A Newsletter
If you just started your business or website you probably don’t have many followers which means no one to send emails to. A create way to change this is to add a newsletter to multiple pages of your site. If a user is happy with the content they are provided with then there is a good chance they may subscribe to learn more.
Some key benefits of using a Newsletter system are:
- Gaining a following
- Offering incentives to promote business on your website
- Being able to target your loyal audience
- Having people respect your words and opinions
Best Places to Add The Newsletter Signup Form
You can literally add a signup for for your newsletter anywhere on your site but there are a few places that work much more than others. Just because you have a spot for a newsletter signup form doesn’t mean you need to add it to your site. Sometimes you can overkill on all of the call to actions to signup. You want the form to benefit your users, not annoy them.
Here’s a list of several places you can add your form:
- A feature post or container – content that gets more attention than other posts/pages etc..
- At the top of your sidebar
- After a single blog post
- Inside your website’s footer
- On your about page
- A span across the top of your site that shows and hides
- A lightbox popup form – this can be overkill but it tends to work for some users, this depends on the subject matter of the website
Adding a newsletter to your blog is one of the greatest forms of marketing you can do for yourself or your business.